JPL

For this project, I rebranded JPL (Jet Propulsion Laboratory). The look of this brand needs a shift in perspective. America is slipping in the rankings of math, science and reading. JPL is a highly cerebral brand, if it could be re-envisioned with a stronger design, this could boost more public interest in the brand and educational content. The look and feel is inspired by JPL's military history. This gives a clean, contemporary, and utilitarian style.

MENTOR: Brad Bartlett

 

SPATIAL / INTERACTIVE

 

POSTERS

 

WEB DESIGN

 

ENVIRONMENTAL DESIGN

 

ANNUAL REPORT

 

TYPEFACE

 

IDENTITY COLLATERAL

 

LOGO

 

Tools: Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Canon T3i, Cinema 4D, MadMapper, Processing, Projector, Kinect Camera