Juicebox

This project was a collaboration featuring myself, Murphy Armitage, Jessica Cha, and Paola Meraz. The project was developed in Art Center's Testlab Berlin Program, during the fall of 2013. The goal of this project was to develop a new entertainment brand based in Berlin inspired by American culture. We explored the American history of Speakeasies and hidden-cultural-signifiers from sub-cultures requiring secrecy: Jazz and Prohibition in Chicago and Harlem in the 1930s, LGBT bars in San Francisco in the 1950s, and Freeform and Hip-Hop in the 1980s.

A full article, written by Terry Lee Stone, can be viewed at How Design: http://www.howdesign.com/design-business/design-news/testlab-berlin

Mentors: Sean Adams, Brad Bartlett, Candice-Leigh Baumgardner, Nik Hafermaas, Nicole Jacek, Noreen Morioka, Michael Sans and Ming Tai

 

Way-finding mark

 

Poster series

 

Website

 

Package design

 

Custom typeface

 

Logo

 

Tools: Adobe Audition, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Canon T3i, 

Cinema 4D