Microsoft Bot Framework

Brand Identity, Visual Design, UX/UI
Microsoft Cloud AI Platform
Launched March 2016

Brand identity and website for developers in the emerging chat bots and voice assistants.

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The logo combines the angled-brackets (coding characters) with the two dots for eyes. Achieving a simple and playful nod towards communication and chat bots.

The user interface and digital design utilizes an approachable and clear visual language.

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Generous white-space and a minimalist aesthetic provide clear actions for people using the service.

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Design team
Colleen Estrada (Design Director), Kevin Korpi (Senior Designer) and Irina Smolyanskaya (UX Designer)

Tools
Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Principle, and Sketch