A repositioning of the Bose brand. Bose is now in a highly competitive marketplace, and needs to deliver a clear message about who they are. Bose makes simple, sophisticated, and clean products, these are traits that I focused on for communication in my rebrand.

Mentor: Gloria Kondrup


App design


Poster series




Identity collateral


Brand book




Tools: Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop