Bose

A repositioning of the Bose brand. Bose is now in a highly competitive marketplace, and needs to deliver a clear message about who they are. Bose makes simple, sophisticated, and clean products, these are traits that I focused on for communication in my rebrand.

Mentor: Gloria Kondrup

 

App design

 

Poster series

 

Website

 

Identity collateral

 

Brand book

 

Logo

 

Tools: Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop