JPL (Jet Propulsion Laboratory)

Brand Identity, Spatial Design, UI
ACCD 2014
Mentor: Brad Bartlett

The highly cerebral brand of JPL reimagined with a contemporary and utilitarian design language.

The symbolic triangle shape communicates lift, direction, and exploration.

Stencil typography is reminiscent of JPL’s military beginnings.

The posters incorporate a feeling of depth, emptiness and weightlessness of space.

A modern and immersive web experience.

Engaging design across all media.

The typeface JPL Simple was designed for signage and other large typographic communications.

The Curiosity Installation uses position and proximity to allow people to seamlessly explore the surface of Mars.

Identity collateral

Tools: Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Canon T3i, Cinema 4D, MadMapper, Processing, Projection, Xbox Kinect Camera