JPL

Rebrand of JPL (Jet Propulsion Laboratory). The look of this brand needed a shift in perspective. America is slipping in the rankings of math, science and reading. JPL is a highly cerebral brand, if it could be reimagined with a stronger design language it could boosted public interest. The look and feel is inspired by JPL's history. I wanted to achieve a clean, contemporary look and bring in a utilitarian feel as a nod toward their military history.

Mentor: Brad Bartlett

 

Spatial and interaction design

 

Poster series

 

Website

 

Environmental design

 

Annual report

 

Custom typeface

 

Identity collateral

 

Logo

 

Tools: Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Canon T3i, Cinema 4D, MadMapper, Processing, Projector, Kinect Camera