Microsoft Bot Framework

Brand Identity, Visual Design, UX/UI
Launched March 2016


Brand identity and website for developers in the emerging chat bots and voice assistants.


The logo combines the angled-brackets (coding characters) with the two dots for eyes. Achieving a simple and playful nod towards communication and chat bots.


The user interface and digital design utilizes an approachable and clear visual language.


Generous white-space and a minimalist aesthetic provide clear actions for people using the service.


Design team
Colleen Estrada (Design Director), Kevin Korpi (Senior Designer) and Irina Smolyanskaya (UX Designer)

Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Principle, and Sketch