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Brand creation

On a nimble incubation team in Microsoft Research, I worked with our team to create a holistic brand system and UX design that’s instantly recognizable and provides a simple and cohesive experience for our users. Calendar.help uses the speed of artificial intelligence with a touch of humanistic qualities to provided simple and quick meeting scheduling. The user simply writes an email to the attendees and CC’s the assistant. The assistant handles all the back and forth of finding the right time for everyone to meet, then emails everyone when a time has been decided.

calendar.help

Role: Visual and UX/UI designer

Design team: Colleen Estrada (Design Director) and Irina Smolyanskaya (UX Designer)

Department: Microsoft Research

Launched: December 2016

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Logo

The logo is friendly, easy to read, and delightfully playful. The logo is simple and geometric, this reflects the characteristics of the typeface. All of this accomplishes a modern and timeless mark with a nod towards timing and scheduling.

Logo with animation

Logo with animation

 

Logo in context

Splash screen

Splash screen

App icon concept

App icon concept

Billboard concept

Billboard concept

 

Web app

Responsive web-app

Responsive web-app

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Design system

Type ramp

Type ramp

Color palette

Color palette

Button states

Button states

 

Onboarding

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Tools: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Principle, and Sketch